Submitted by: Submitted by sunnygharial
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Words: 606
Pages: 3
Category: Business and Industry
Date Submitted: 11/19/2010 07:50 AM
Case Analysis Synopsis
(Instructions: Enter your answers in the appropriate rows. Do not exceed one page)
|Name: Mandeep Gharial |Student Number: 655193 |
|Case # & Name: Case #2 Steinhouse Knitting Mills |Date Submitted: October 29, 2010 |
|The three most important key facts in this case /are: |
|1: The company does not spend money on advertising. The last time the company spent money was 1998, where they made catalogues and sent it |
|to their customers. |
|2: The United States market has very high potential and trade barriers do not exist, hence, the company can sell their products freely in |
|the market. |
|3: Steinhouse operates in the higher price band and this sector is dominated by brand names, such as Polo, and where departmental stores |
|prefer brand names over the lesser-known brands such as Steinhouse. Also, large retailers such as Wal-Mart prefer to buy directly in bulk |
|from low wage countries like China and Bangladesh. |
|The Main Problem / Task to solve/do is: |
|The main problem is that Abe and Mark need to make changes to their company in order to keep in business since their annual sales are |
|steadily declining since 1988. |
|The three most...