Submitted by: Submitted by todiv21
Views: 999
Words: 727
Pages: 3
Category: Business and Industry
Date Submitted: 11/21/2010 12:57 PM
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|MelissaM Mendez- Vidot | |
|Problem and purpose |Problem Statement: The problem is consumers in Puerto Rico do not purchase Gap, Inc. apparel online from the |
|statement |organization’s virtual store. This quantitative study will examine the possible reasons 85-percent of the |
| |consumers in Puerto Rican do not use the Internet to purchase Gap apparel. This type of investigation may |
| |increase the understanding and the dynamics of the consumers’ behavior and online shopping in Puerto Rico (Cho, |
| |Fiorito, 2008). The framework seeks to indentify the characteristics and factors of consumer marketing, and |
| |improve Internet purchases. The study will investigate the patterns, growth, and changes of Gap, Inc. marketing |
| |strategies to the segmented market population in Puerto Rico. |
| |Purpose Statement: The purpose of the quantitative study is to examine the influence of internal and external |
| |factors that the Gap Inc customers in Puerto Rico do not purchase products online and opts to buy clothes on the |
| |stores. Descriptive research design is appropriate for this quantitative study because Mendez would understand |
| |and describe the dynamics on the Gap Inc customer behavior, and why consumers do not adopt new options on |
| |shopping, including e-commerce. Descriptive statistics: The method of the study consists in two different surveys|
|...