Getgifted Marketing Plan

GetGifted Marketing Plan Action

Student Name

University

Table of Contents

Executive Summary 3

Company/Organization Analysis 4

Industry Analysis 5

Competitive Analysis 7

SWOT analysis 7

GetGifted Challenges 9

Action Plan 11

Measurability of Action plan 20

Conclusion 22

References 23

Executive Summary

GetGifted is an online platform where merchants are registered to help them to attract customers .It is especially benefited the local retailers and small business owners. TheGiftList provides merchants a way to highlight their business and brand, products and services. Their business and products get social exposure from consumers, who get gifted and positive word of mouth advertising and immediate in-store visits and detailed reporting on consumer interest and redemptions.

GetGifted is a platform with an idea of offering gifts to all ages, with an idea of making life easier for merchants and fun for costumers. Merchants are introduced to local consumers by building a loyal connection by offering free return gifts to them on their marketed dollars.

Gillian McCrae the founder of GetGifted thought of the challenges that merchants were facing to be connected with new customers for business growth. Therefore, this led to existence of GetGifted.

Furthermore, the primary audience for GetGifted is its target audience who are local merchants’ and local consumers of those merchants.

The challenge for GetGifted is finding the right target market and segmenting them to be successful.

Company/Organization Analysis

Introduction

GetGifted founded in PEI and it launched The GiftList in 2013 February. GetGifted uses an online environment to help customers and merchants to connect and have deals and gifts. According to the Mission Statement of GetGifted their online platform helps merchants to introduce themselves to the customers with “Gifts” it does not involve any deal or any discount. This happens on every Tuesday with the delivery of...