New Study | Global and China Mobile Phone Display Industry Report Share 2014-2015

Most up-to-date research on "Global and China Mobile Phone Display Industry Report, 2014-2015" to its huge collection of research reports.

Global and China Mobile Phone Display Industry Report, 2014-2015 focuses on the following:

Overview of TFT-LCD

TFT-LCD industry chain

LCD market and industry

Mobile phone display market and industry

14 major mobile phone display companies

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China is the world’s largest smart phone market, but has experienced a decline in 2014, due to slower domestic economic growth and already high penetration of smart phones, presenting some kind of saturation on the market. Smart phone shipments reached 312 million units in China during Jan.-Oct. 2014, sliding by 10.4% compared with the same period in 2013, and is expected to arrive at 398 million units throughout the year 2014, down 9% against 2013. It is projected that China’s economy will grow much slower in 2015, probably more dramatically than that in 2014. The Chinese smart phone market is estimated to fall by 13% in 2015 with 346 million units shipped.

Entering the year 2014, Chinese smart phone market has undergone dramatic changes, reflected by surprisingly rapid development of 4G and substantial increase in market share of domestic vendors and retreat of foreign brands. On the one hand, 4G mobile phones held only 7.4% of the Chinese mobile phone market in Feb. 2014, but the figure rose to 63.3% in Oct., compared with 83.8% in Feb. and 21.3% in Oct. for 3G mobile phones. On the other hand, local vendors excel at hype-style marketing, which is very effective to Chinese consumers. Local brands, especially Xiaomi, are far superior to foreign brand in the aspect of marketing tools.

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Moreover, the market concentration was...