Consumer and Market Insights: Prepared Meals Market in South Africa

Dec 16, 2014 – Navi Mumbai, India: Marketreportsonindia.com presents a report on “Consumer and Market Insights: Prepared Meals Market in South Africa.” This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in South Africa.

Synopsis

The South African Prepared Meals market offers high growth opportunities to Prepared Meals manufacturers, as the demand for convenience food is increasing as consumers become more time-consumed. The market is presently dominated by private label that provide Better Value for Money. However, scope exists for the entry and growth of new brands as consumers seek new variety in Prepared Meals, and due to the fragmented nature of the market.

Summary

This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in South Africa. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

• Increasing disposable income and the growing number of women in employment will support the growth of the Prepared Meals market in South Africa

• Ready Meals is the largest category by value, while Pizza is the fastest growing category in the South African Prepared Meals market

• Hypermarkets & Supermarkets dominate the distribution of the overall packaged food products market and Prepared Meals in South Africa

• Busy Lives and Better Value for Money are the most influential trends among South African consumers in the Prepared Meals market

• The use of Rigid Plastic Trays is forecast to grow further, with high growth in the Ready Meals category during 2013-2018

Reasons To Buy

This overview of the consumer and market dynamics of the South African Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

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