Analyzing Pro Forma Statements

Analyzing Pro Forma Statements

Jamie Rosser

FIN 571

December 15, 2014

Kathleen O'Keefe

Analyzing Pro Forma Statements

In today’s business world, it is very imperative to understand the business environment and make the strategies according to the changes. Market is demanding every day, small, medium and large corporations take short-term and long- term measures to remain in the business and make their business more profitable. They use different tactics budgeting, forecasting and diversifying are the main common measures companies take to increase their market shares.

Increasing sales is a main strategy of growing a company’s business. The key to successfully increasing sales in an existing market is to know the customers buying histories, both generally and individually. Although you want to market and target new clients as well, an easy plan of course is to target your existing customers so they will continue to buy more. The data the company has collected on its client will play an intricate role that will help the business make perceptive decisions about marketing.

In marketing and strategizing, implementing short-term and long-term strategies to boost sales, giving discounts to regular customers is a good plan when providing a product in the retail industry. In other industries where you are providing a service to a client, it is good to have referral incentives to engage those clients in being eager to spread the word for the business. Keeping the customer satisfied always looks favorable with the client and in turn becomes a great marketing tool for the business.

“The pressure is on at the end of year to get as much revenue as possible. There is no time for slacking and managers want to see their teams being productive and taking positive action everyday towards achieving the team targets. However, with the increased pressure to perform, are your sales people really taking positive action that will actually help them to achieve targets or are they simply...