International Management

Abstract

The purpose of this report is to evaluate Nestle Company and comprehend how the company develop strategic intent for their business organizations following the analysis of external and internal business environments. I will analyze the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.

It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats. In order to strengthen this assignment about Nestle, there are several methods of gathering data has been conducted, such as PESTEL analysis, Porter’s 5 forces model, value chain analysis and SWOT analysis.

By the end of this assignment, future strategy will be mentioned as well as my recommendations about Nestle that will fit into strategic orientation in order to perform better in their business world. And continue to develop and implement its learning approach as the chosen large company by using different strategies.

Introduction

The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above-average returns. In this assignment, I will discuss furthermore about Nestlé’s external environment in all aspects such as their general environment, industry environment, competitive environment, and scan the opportunities and threats of the company. And also I am going to explain briefly about their internal environment includes their resources, type of their resources, company’s capabilities, evaluate their core competencies

Industry of NESTLE company

Nestlé S.A. is a Swiss...