Singapore Airlines

Singapore Airlines

Report & Promotion Plan

To

The Managing Director Singapore Airlines

Name: 21000103, 20246343, 21000333

Date: 20 May 2010

Table of Contents

1.0 Executive Summary..............................................................................................................

2.0 Company Summary..............................................................................................................

2.1 SWOT Analysis of the company.................................................................................

2.2 PESTLE Analysis of the company................................................................................

2.3 4 P’s of the Marketing Mix of the company...............................................................

2.4 Competitor Analysis.................................................................................................

3.0 Promotion Plan....................................................................................................................

4.0 Bibliography………………………………………………………………………………………………………………….

5.0 Appendices...........................................................................................................................

5.1 SWOT Analysis………………….........................................................................................

5.2 Fuel Price………………………............................................................................................

5.3 Aging Population in Singapore……………....................................................................

5.4 Porters five Forces……..……………………………………………………………………………………..

5.5 Leaflet and Taxi design……………………………………………………………………………………….

5.6 Letter to Taxi Advert Office………………………………………………………………………………..

5.7 Singapore Business Review Magazine…………………………………………………………………

5.8 Tariff...