Introduction
Valentine's Day, also known as Saint Valentine's Day or the Feast of Saint Valentine, is a holiday observed on 14th February each year. It is celebrated in many countries around the world, although it is not a holiday in most of them. This celebration is a day when lovers express their affection for someone with greetings and gifts. The origins of Valentines Day began as a liturgical celebration one or earlier Christian saints named Valentinus. A popular hagiographical account of Saint Valentine of Rome states that he was imprisoned for performing weddings for soldiers who were forbidden to marry and for ministering to Christians, who were persecuted under the Roman Empire. Valentines Day was first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. In the18th-century, Valentines Day evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). Since then Valentines Day has been a celebration that is celebrated very widely around the world.
Valentines Day has become a custom for those who celebrate to take their loved ones out on a special dinner date, which is accompanied by greetings and gift that symbolizes love and affection for an individual. Studies have shown that, the amount of greeting cards for Valentines Day was about 1 billion cards throughout the world, in which is almost equal to the amount of cards sold on Christmas. Due to the amount of people celebrating this celebration, businesses and companies have seen this as a business opportunity. Over time, this custom of a dinner date, greeting cards and gifts gave way to the widespread use of cards and gifts to acknowledge both personal relationships and businesses.
Business opportunities came in to the picture when every company was convinced that Valentines Day could be used a way of...
