Report on Hamilton Watch

Letter of Transmittal

December 20, 2014

Prof. Dr. Md. Mahmodul Hasan

School of Business

MBA Program

North South University

Sub: Submission of Term Paper on Hamilton Watch Company

Dear Sir,

We are submitting our report titled, “Term Paper on Hamilton Watch Company”. In accordance with the requirements of the program, we, the team Kochhoper Deem has completed our Term Paper on Hamilton Watch Company. During our tenor, we were engaged in

We believe that preparing this report has enhanced our understanding of the marketing strategies of a world class brand and how they are influenced, and maintained through key marketing tools.

Thank you for the opportunity to work on this paper.

Sincerely yours,

---------------------- ---------------------- --------------------- ----------------------

Md. Hasan Sajib Shayam Arafat Subeh us Sama Tauhid Rahman

Acknowledgement

At the very beginning, we would like to express our deepest gratitude to Almighty Allah for giving us the opportunity with strength and patience to carry on this work. In conducting this study, we have received generous help from many quarters, which we like to mention with gratitude and great pleasure.

First and foremost, we are highly grateful to our honorable instructor, Prof. Dr. Md. Mahmodul Hasan, Professor, School of Business, MBA Program, North South University. His suggestion and direction have greatly inspired us to prepare this report successfully.

Our gratitude goes to the family and friends without whom it was impossible to be here wherever we are.

Finally, we extend our thanks to all of our well wishers for their help during this work.

Executive Summary

Hamilton has been a true pioneer since its foundation in 1892 in Lancaster, Pennsylvania, USA. Very early in its history Hamilton established itself as the ultimate provider of accurate timekeeping. Its first series of pocket watches became known as the “Watch of...