Nike, Inc. Strategic Management and Competitiveness

NIKE, Inc.

Bill Bowerman and Phil Knight started Blue Ribbon Sports in 1964 to sell specially designed running shoes. In 1978, the company name, Blue Ribbon, was changed to Nike. Nike quickly became a publicly traded multi-billion dollar international enterprise headquartered in the Beaverton, Oregon. Nike designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. They are the largest seller of athletic footwear and apparel in the world and sell their products through retail accounts, retail stores, internet stores, and independent distributors around the globe. Nike’s goal is to deliver value to shareholders through this profitable international business (Nike, Inc. History and heritage, 2013).

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Visions and missions provide direction and guide the strategies used by Nike. The impact of Nike’s mission, vision, and primary stakeholders on its overall success is determined by the company’s profits and their business strategy to remain the leading manufacturing company throughout the world. Nike has been committed to being the main company for athletics since its inception. The company has taken the responsibility to improve the performance of everyone who uses their product very seriously. Nike believes that sustainable business and innovation has equal potential to shape their business and meet the evolving needs of their stakeholders. Their mission is to be a company that surpasses all others in the athletic industry. They are accomplishing this by providing quality footwear, apparel and equipment to consumers of all ages and lifestyles worldwide. Nike believes that success lies in the hands of workers, customers, employees, shareholders and the communities in which they operate. Nike is continuously making efforts to ensure that all employees and members of its surrounding communities are treated...