Submitted by: Submitted by odemaris99
Views: 37
Words: 916
Pages: 4
Category: Business and Industry
Date Submitted: 01/14/2015 09:14 AM
Crocs, Inc
Crocs, Inc was founded in 2002 in Boulder, CO as a boat shoe, a shoe that
could be used in water and land. The main shoe was the clog style. In 2007
and with the acquisition of Ocean Minded, sandals were added to the Crocs
shoe collection. Today, Crocs, Inc features a wide variety of clogs,
sandals, winter boots, flats and mary janes, loafers and heel and wedges
type shoes.
The shoes are made with the Croslite™ resin, which was acquired
in 2004 and is proprietary to Crocs, Inc. The Croslite™ resin is what gives
Crocs, Inc their slip resistant and distinctive look. The Jibbitz™ Charms
company was acquired in 2006 and offers a variety of charms to decorate your
clogs and sandals.
The clogs are offered with fuzz lining to be used in the winter time to keep your
toes and feet warm and toasty. The shoes are recommended to diabetes and
plantar fasciitis sufferers since it offers support, stability and protects
the feet. It is also a hit with people who need "wide" shoes due to bunions
and other feet ailments. Crocs, Inc is also marketed for people who work
standing up all day, such as healthcare workers, beauticians and teachers,
especially pre-school teachers.
The target audience for Crocs, Inc is very broad and includes every person
of the household. Women, men and kids of all ages can use Crocs and there is
a style for every occasion. Crocs, Inc offers something in the main
categories: style, athletic and regular footwear for men, women and kids.
The Crocs for kids come in a wide variety of colors and characters, for
example, Disney and Star Wars movie characters and themes and famous
characters such as Hello Kitty. The shoes can be adorned and personalized
with the Jibbitz™ charms. The charms come in a wide variety of characters
and themes, such as Hello Kitty, Mickey Mouse, Star Wars characters, little
trucks, and some are interactive (LED lights).
Economic Environment
Crocs shoes can only be bought through their...