Jsb Market Research: Global Consumer Trend Framework: Understanding Attitudes and Behaviors That Influence Global Consumption Habits

Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits

Released On 15th January 2015

Summary

Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states.

Canadeans comprehensive trend framework is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Canadeans trend framework covers nine mega-trends and 20 trends, with consumer data analyzing the influence of these trends across 10 key countries, and identifies the key age, gender, wealth, and leisure time groups for each trend.

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http://www.jsbmarketresearch.com/consumer-goods/r-global-consumer-trend-framework-understanding-attitudes-and-behaviors-that-influence-global-consumption-habits-154201

Key Findings

Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands keep ahead of consumer trends. In recent years there have been a number of publicized failed launches from the biggest brands because they didnt recognize evolving consumer need states.

The needs of consumers in developed economies will continue to be shaped by aging populations. This will cause rising demand for functional products - in particularly food and drink - with health concerns being at the forefront of older consumers minds. These consumers will demand sophisticated approaches from brands focused on maintaining active lifestyles, and shy away from products that are centered on the vulnerabilities that come with age.

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