Lady Gaga Case Analysis

Nova Southeastern University

Wayne Huizenga School of Business & Entrepreneurship

Assignment for Course: MKT 5070 – Managerial Marketing

Submitted to: Dr. Russell Casey

Submitted by: Christina Dempsey Angela Catalina Leal

Dempsey.Christina@yahoo.com al1349@nova.edu

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Date of Submission: 10/19/2014

Title of Assignment: Lady Gaga Case Analysis

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, wither quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.

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Student’s Signature: Christina Dempsey Angela Leal__________________

Instructor’s Grade on Assignment:

Instructor’s Comments:

Identification

Lady Gaga is a highly talented singer known for her elevated theatrics and ostentatious stage performances. Her music has attracted fans from across the globe, ranging from the gay community to young, impressionable fans that want to be different from the rest of the crowd, just like Lady Gaga. In 2009, the MTV Video Music Awards (VMA) gave Lady Gaga three of the most important honors: Best New Artist, Best Special Effects and Best Art Directions. In addition, being at that time not as famous as she is now, she performed that night her single “Paparazzi” which definitely was a success and the beginning of a prosperous career.

When her music first hit began to take root, as with many artists, she decided to prepare a tour to perform around the country for her fans, called “Fame Kills Tour.” In general terms, several decisions are usually involved during the...