Soft Drink

SOFT DRINKS IN CHINA

Euromonitor International April 2013

SOFT DRINKS IN CHINA

Passport

I

LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1 Soft Drinks Sales Growth Slows Down in 2012 ........................................................................ 1 Leading Players Develop Traditional Chinese Flavour Beverages ........................................... 1 Both Domestic and International Brands Have Fierce Competition .......................................... 1 Supermarkets and Hypermarkets Show Steady Growth ........................................................... 1 Stable Growth Is Expected Over the Forecast Period .............................................................. 1 Key Trends and Developments .................................................................................................... 2 Chinese-style Healthy Drinks Booming..................................................................................... 2 Increasing Importance of Branding in the Fierce Competitive Environment ............................. 3 Packaging Change Affects Consumer Choice .......................................................................... 4 Food Safety Problem Continues To Challenge the Confidence of Local Consumers ............... 6 the Demand for Soft Drinks Declines ........................................................................................ 7 Territory Key Trends and Developments ...................................................................................... 8 East China ................................................................................................................................ 8 Mid China ............................................................................................................................... 10 North and Northeast China...