What Is the Use of Innovation in Hospitality Industry

Research Paper

Research Paper

WHAT IS THE USE OF INNOVATION IN HOSPITALITY INDUSTRY

BACKGROUND OF THE STUDY:

In today’s generation, technology has come a long way. It wasn’t all that long ago that hotels in cities excitedly added the words “Color TV in every room” in their ads to attract more consumers. Now Innovation brought as into the worlds wherein it helps our product and services more developed. The importance of Innovation the key drivers to success should not be underestimated. When talking about Innovation in the hospitality Industry it should not be narrowed down to the usages of any devices, also innovation embraces improvement in a product or service performance in terms of quality, cost, speed etc. it is also the ability to develop new useful ideas and discover new ways of approaching challenge and opportunities on the daily basis.

Innovation in hospitality Industry arises from the needs of our guest, considering the pace of our lives, t in not always easy to keep balance, to calm down after a busy day and stay fit and healthy. That’s why other hotels develop some program which provides the guests more convenient, in this way of innovation it improve guest satisfaction. Improving the guest experience through service Innovation can help boost revenue and profit of hotel Industries.

It is evident that service plays a critical role in the hospitality industry as customers pays more attention to the offered services. Especially competition is fierce based on the similar and substitutable service offerings in the hospitality industry recently. Consequently, service innovation has been considered as crucial in the hospitality industry in order to gain competitive advantage. According to the requirement of service innovation, factors affecting service innovation in the hospitality industry are analyzed. Simultaneously, relevant suggestions are listed for service innovation in the hospitality industry.

STATEMENT OF THE PROBLEM

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