Research Paper: Use of Network Social Mediums to Market and the Slow Demise of Traditional Marketing Outlets

The Use of Network Social Mediums to Market and the Slow Demise of Traditional Marketing Outlets

Contents

CHAPTER ONE 3

INTRODUCTION 3

CHAPTER TWO 3

Literature Review 3

CHAPTER THREE 5

Methodology 5

Data Collection Method 6

CHAPTER FOUR 6

Findings, Analysis, and Discussion 6

Results and data representation 6

Findings 13

Conclusion 14

References 15

CHAPTER ONE

Introduction

The advancement of social media use in the turn of 21st Century has witnessed a shifting tendency in the use of network social mediums to market and the slow demise of traditional marketing outlets. Before the start of social media, several groups utilized digital treatise to achieve common goals. For instance, Virginia Tech’s Center for Digital Discourse and Culture (CDDC) initiated operating almost two decades ago with the objective of developing the achievement of a cyber school that can design, manage, teach online and organize marketing outlets. Social media like Twitter, LinkedIn and Facebook, have turned the digital societies progresses their agenda. The overriding themes in the social media digital societies are that they are capable of accessing the open source issuing where the consumption and production are unlimited. The advancement of a new digital discourse society in the social media at the seizure of the current century has created new borders in the society empowerment and given voice to the business community who were not able to share in previous groups.

CHAPTER TWO

Literature Review

According to Pew Research, “as of January 2014, 74% of online adults use social networking sites.” In their ongoing research, the highest numbers of users that use social networking application come from the age group of 18-29. “93% of teen’s ages 12-17 go online, 63% of teens Internet users go online every day, 27% of teens use their phone to get online, and 73% of teens are on social ,” (Thomas, T.). It is obvious that social networks have become the...