Analysis of Cold Stone Ice Cream

Cold Stones Creamery was founded in 1988 and opened its first store that year in Tempe, Arizona. The co-founders, Susan and Donald Sutherland, found that most of the ice creams are hard-packed and not soft-serve. As a result, they created distinct patterns and described the ice cream as smooth and creamy super-premium ice cream. Cold Stones unique creation starts with in-store ice cream making process, which is mixed with candies, cakes, nuts, and assorted mix-ins to create unique flavor. In addition, preparing for custom creation on frozen granite stone is another feature. Mixed premium ice cream with mix-ins on frozen granite stone could keep the creamy tastes of the ice cream as well as draw customers’ attention. Three sizes are offered in the ice cream creations: Like It, Love It, and Gotta Have It. Besides, in order to diversify their products, the parlor chain also offered smoothies, shakes, malts, and ice cream cakes. One of the most important Cold Stones’ missions is that “We Will Make People Happy”.

The most immediate strength of Cold Stone is the store’s atmosphere. Cold Stone’s store is modern, conveniently located, and offers both indoor and outdoor seating. Once inside, you’ll be greeted by a friendly staff that is ready to make you a customized ice cream treat of your choice. All of Cold Stone’s ice cream is made fresh daily, so you can be sure to avoid the processed taste and frozen ingredients that can be found at Dairy Queen. In addition to the higher quality, Cold Stone offers dozens of ice cream flavors that they allow you to mix together, or add any mix-ins of your choice.

When we visited the Cold Stone on the Green Street, each of us spent about ten minutes to order our ice cream. The long waiting time are caused by the customized strategy of Cold Stone and its’ staff arrangement. Under customized strategy, customers will make decisions about size, flavor, mix-in, waffle and cones. Therefore, any hesitation will cost the behind customer...