Internal and External Factors

Internal and External Factors Paper

Maliaka M. McClendon

MGT/230

October 20, 2014

Leslie Hall

Internal and External Factors Paper

With this modern business world that utilize multitudes of technology from mega computers to hand held devices. There is one company that has managed to secure its position. Google has become a household name all over the world. Google has enjoyed their success for a decade, and this was not a result of pure luck. However, it is a well-organized business endeavor that united sound business values with planning, leading, organizing, and controlling timely and quality products. In many ways Google is a company that has become benchmarked in the category regarding Technology, Innovation, Globalization, Diversity, and Ethics. Creating a great model for modern day technology, Google is producing the leading software tools and gadgets that the world desires.

Technology and Innovation

Since the beginning of Google in 1996, they have controlled the forefront with technology and innovation. The founders Larry Page and Sergey Brin, work together and came up with the idea that would shock their peers and the world (Google history, figure 2). Both Larry and Sergey faced internal and external forces that would drive and inhibit the invention of Google. Coming up with a master plan to develop a search engine that fellow college students could utilize for information. Organizing their thoughts and talent they formatted and formulated the search engine. The growing popularity that the search engine gained outgrew the bandwidth that it was currently operating on, so they had to obtain more room.

The creation that Larry and Sergey built grew, they need to hire more staff to keep up with demand. The growth that Google was receiving would place them in the history books. Hiring individuals that are technology savvy and people that supplied great innovative ideas to lead Google into the market of its own for that time. May of 2010 Google...