Syllabus

Managerial Economics

Economics 302

Spring 2015

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Professor: James Ullmer, Ph.D.

Part Owner of the Green Bay Packers

Office: Forsyth 224B

Office Phone: 227-3762

Office Hours: TR 8:00 AM — 9:30 AM

By appointment

Email: ullmer@wcu.edu

Required Text: Managerial Economics, 11th edition, Thomas & Maurice

Website for Majors and Minors in Economics: www.vanderbilt.edu/AEA/students

Educational website: khanacademy.org

COURSE OBJECTIVES: The discipline of economics offers some powerful methods of analysis, both deductive and inductive, that are extremely useful to business managers in decision making. The deductive tools are the principles of microeconomic theory, which will be presented and then applied to various problems faced by business managers. The inductive tools, i.e., techniques of empirical analysis, which will be presented and then applied, are those of econometrics—statistical techniques applied to economics—especially those of regression analysis. The focus of this portion of the course is not so much on the calculation of the parameter estimates, but rather on the interpretation of statistical information, specifically, computer printouts of regression analyses. The tools of microeconomic theory and empirical analysis presented in this course provide students with a thorough guide for managerial decision making.

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