Kodak Mkt Study

Kodak Digital Conversion & Archiving

June 3, 2005

Marketing Final Project

Ron McClurkin

Shaina Swartz

Eric Goehring

Takahiro Degach

Table of Contents

Introduction & Concept................................................................................................................................3

Demand...........................................................................................................................................................5

Customer Analysis.........................................................................................................................................7

Competitor Analysis......................................................................................................................................9

Competitor Position.....................................................................................................................................13

SWOT Analysis.............................................................................................................................................14

Strengths........................................................................................................................................................14

Weakness.......................................................................................................................................................15

Opportunities................................................................................................................................................16

Threats……...................................................................................................................................................17

Key Performance Issues...............................................................................................................................19

Marketing...