Personal Branding

Personal Brand Week Your name is just the start.

eBook

Personal Brand Week

Introduction

In today’s competitive environment, students need a way to differentiate themselves from their peers. They need an “X” factor that makes them indispensable. In short, they need a personal brand. Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market. As one of the largest employers of college graduates in the United States, PricewaterhouseCoopers LLP (PwC) has unique insights into what makes students stand out. But we’re not keeping those insights to ourselves. In February 2010, PwC launched Personal Brand Week and dedicated each day to a different theme. The response from across the country was overwhelmingly positive. And now we’re taking it one step further and sharing the best personal branding tips and worksheets with you in this e-book. Take time to read through the materials. Leverage the tips in everyday interactions. Use the worksheets to become more aware of the skills that make you different. And importantly, take actions each day that build the personal and professional skills to create your unique personal brand. We hope that you find the materials as useful as other students across the country. And, as always, we welcome your feedback. Please visit us at facebook.com/pwcuscareers to add your thoughts and comments. Kind regards,

Holly Paul PricewaterhouseCoopers LLP US Recruiting Leader

Personal Brand Week

twitter.com/pwc_us_careers facebook.com/PwCUSCareers pwc.tv

The foundation of your personal brand

twitter.com/pwc_us_careers facebook.com/PwCUSCareers pwc.tv

Monday Tips

All About You: Top 10 Personal Branding Tips for Students

What are the key elements of a student’s personal brand? Here are 10 tips to jump-start your branding efforts:

1.

Be...