Minitrex Crm

“Customer Relationship Management–The key to business success”

Table of Contents

Executive Summary3

Customer relationship Management –Key to Business Success4

Conclusion ……………………………………..………………………………………………………………………………………...9

Reference10

Executive Summary

In the current business environment an effective CRM is needed to drive sales growth by deepening and enriching relationships with their customer bases. Every company should employ practices, strategies and technologies to manage record and evaluate customer interactions for growth sales and customer satisfaction.CRM systems should be designed in such a way to compile information on customers across different channels right from lead generation to end at every point of contact between the customer and the company internally within the team and across all mediums like company's website, telephone, live chat, direct mail, marketing materials and social media. Detail Information of customers is stored giving information on customer’s interactions, Service history, personal information, purchase history, buying preferences and concerns.CRM system helps the business by providing centralized data to provide services or products that customers want, provide better customer service, understand the customer demographics, key account management, cross-sell and up-sell, retain current customers and improve customer satisfaction levels. Every Company should understand various customer interaction points and make a CRM system which helps in delivering business results.CRM system should integrate all teams within the company which interacts with the customer at various customer lifecycle points and pass information across for effective and successful CRM. Companies which employ right and effective CRM systems will have edge over its competitors in the market with increased customer experience and satisfaction levels. Technology plays a key role in effective CRM implementation .Understanding the business model,...