Case Study Wegman's Food Market

Leilanie Shiela Gaca 2012-33014

Case Analysis: Operation Tour in Wegmans Food Markets

Wegmans is a private family business concentrating on the food industry with 85 regional stores in Mid- Atlantic States and New England. On the year 2013, they generated an annual revenue of seven billion dollars and employed 44, 000 people. Wegmans Food market had topped a lot of recognition that it even appeared on Fortune's annual "100 Best Companies to Work For" list since the list first appeared in 1998, and has ranked among the top 10 for eight consecutive years. Food Network recognized it with its award for Best Grocery Store in 2007 and Consumer Reports ranked it the top large U.S. grocery chain in 2012 and in 2014. It was also profiled as part of "Here Are The Jobs" segment on MSNBC'sPoliticsNation on July 6, 2012.

The successful growth of Wegmans started when they offer basic commodities at a lower price than national stores. The image that Wegmans’ Food Market wanted to project to its customer had been delivered very well into the people over the years. The quality of their supermarket had met and exceeded the expectations of the consumers.

Research says that consumers use different factors or basis in judging one’s quality of a supermarket. Most of these factors fall on under their perception towards the supermarket. The following are the different factors that are used by the customers:

a. Competence- this refers to the ability of the supermarket to identify changes on consumer’s needs and their ability to adapt to it in much improved and innovative way. In order for a company to be competent, marketing research should be heavily concentrated in order to come up with market information that is useful for the company’s marketing and operational strategies.

b. Tangibility and Responsiveness- tangibility refers to as how far does the promises (customer satisfaction) of the company is visible. This is reflected on the freshness of their goods,...