Markrting

Market orientation

Marketing guidance takes the market demand as the basis, starting from the customer demand, satisfy and comprehend customer demand for product, produce well-liked product. Thus it can effective, create, deliver and communicate superior customer value to target market.

Consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements. Product quality and improvement are important parts of most marketing strategies. (Armstrong&kotler,2010)

Along with the development of economy, people's living standards improve,the demand of household Appliances function by customer become higher and higher. The intelligent TV has become an inevitable trend in the development of society, the arrival of intelligence times, make customer increasing the requirements of TV function.

Hisense TV from the start of consumer psychology focuses on technology strength to research and development the smart television. It depend on own technology accumulation to break the situation of key technology dependence on imported and Independent development out the low cost of intelligent TV. All of these satisfy the demand of intelligent TV by customer.

Customer-centered new-product development focuses on finding new ways to solve customer problems and create more customer satisfying experiences. (Armstrong&kotler,2010)

In order to satisfied the demand of customers for the diversity television function , Hisense first introduced a new application in the world, which is able to gather TV show information , through subdivided the program, the customer, time, can make the TV show better for the customer, make the customer can more easily, simply and conveniently to find the TV show they like, and improve the customer experience. Hisense in the process of development constantly products and technology innovation, make their products better service to...