Marketing Syllabus

Learning Activities

Required

Reading Marketing Management, Ch. 1

Reading Marketing Management, Ch. 2

Reading Marketing Management, Ch. 4

Video Goals of Marketing Research

Video Secondary Sources of Data

Recommended

Reading Marketing Management, Ch. 3

Video Primary Sources of Data

Video Zappos Video and Video Guide

Assignments

Assignments will be provided by your faculty and displayed here when class starts.

FRIENDLY NAME TITLE DUE DATE POINTS

Week2. Consumer Analysis. 7 daysWeek2

Consumer Analysis

7 days / 11 points

Tasks

Begin working on the Segmentation and Target Market Paper.

Review the Week Two Study Guide.

Objectives/Competencies

2.1Analyze consumer and organizational buying behavior.

2.2Identify dimensions of market segments.

2.3Select target markets based on market segmentation.

2.4Design a positioning strategy.

Learning Activities

Required

Reading Marketing Management, Ch. 6

Reading Marketing Management, Ch. 7

Reading Marketing Management, Ch. 8

Reading Marketing Management, Ch. 10

Video Target: Inside the Bullseye

Video The Ice Cream Wars

Recommended

Video Marriott Video and Video Guide

Video Harley Davidson Video and Video Guide

Simulation Segmentation, Targeting, and Positioning Simulation

Assignments

Assignments will be provided by your faculty and displayed here when class starts.

FRIENDLY NAME TITLE DUE DATE POINTS

Week3. Product Mix. 7 daysWeek3

Product Mix

7 days / 16 points

Tasks

Begin working on the New Product Launch Marketing Plan, Part II.

Review the Week Three Study Guide.

Objectives/Competencies

3.1Identify the steps of product development.

3.2Identify the stages of a product’s life cycle.

3.3Determine product mix.

Learning Activities

Required

Reading Marketing Management, Ch. 9

Reading Marketing Management, Ch. 11

Reading Marketing Management, Ch. 12

Reading Marketing Management, Ch. 13

Reading Marketing Management, Ch. 20

Video Coca-Cola: The Real Story Behind The Real Thing...