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Team Spirit

From left to right

Thanapong O. ID 5314688

Nattapon C. ID 5411199

Soison K. ID 5414439

Muntana N. ID 5413838

Panicha B. ID 5413839

Marketing Plan

Marketing Objectives

Nowadays, the number of smoking has started increasing continuously and also the number of people who want to stop smoking has started increasing too so we seek that opportunity to distribute the electronic cigarette or vapor cigarette which can help them to reduce the smoking rate until they can quit smoking because the e-cigarette has a similar feel to tobacco smoking so our objective will be:

* To offer the better choice for smoking people who want to quit smoking

* To reduce the number of smoking rate in Thailand by 6 months to 1year

* To show the advantages of using e-cigarette better than tobacco smoking

* To help people who want to take their action seriously in stop smoking

* To create the community for people who have the same preference in using e-cigarette can exchange the knowledge and recommendations to each other

* To educate people about the new way of smoking which is e-cigarette

Marketing Mix

Product

Our product is the electronic cigarette or as known as vaporizer which has a similar feel to tobacco smoking because the mixtures have the similar ingredients but without nicotine so it that is the strength of this product and from many researches and experiences, we found that it can help people stop tobacco smoking by using e-cigarette.

A: LED light cover

B: Battery (also houses circuitry)

C: Atomizer (heating element)

D: Cartridge (mouthpiece)

A: LED light cover

B: Battery (also houses circuitry)

C: Atomizer (heating element)

D: Cartridge (mouthpiece)

Source: http://en.wikipedia.org/wiki/File:Components_of_a_MiniCiggy_e-cigarette.jpg

Source: http://en.wikipedia.org/wiki/File:Components_of_a_MiniCiggy_e-cigarette.jpg

There are components of electronic...