Scripps Summary

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Date Submitted: 12/03/2010 03:58 AM

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Scripps Networks offers 18,000 hours of lifestyle programming in categories such as home decor, cooking, travel, gardening, hobbies and crafts, home entertainment, home renovation and automotive. Programming from Scripps Networks can be seen in more than 170 countries and territories as well as airing on all seven continents.

Scripps has cited international expansion as one of their key corporate growth strategies leading them to now consider renewed global expansion. This will allow them to take advantage of the new wave of media growth occurring in today's international marketplace as many countries rebuild their telecommunications infrastructures. Asia and other emerging economies are increasingly becoming more open to accepting opportunities to create lifestyle networks

In January of 2009 Scripps hired Greg Moyer to head the international division with the goal of exploiting Scripps quality content beyond third party sales to broadcasters as joint ventures or wholly owned operations. And over the next 12 months, Scripps Networks will spend will be just under $100 million for additional global expansion.

In March of this year, Moyer began looking to move production into India having bought 69% stake in the New Delhi Television Ltd's NDTV Lifestyle Ltd. for $55 million. Moyer plans to launch food, travel and home gardening channels in India in a bouquet of channels targeting the middle class. Moyer expects 3 million HDTV users at the end of 2010 in India. This content that they plan to launch in India they also plan to export to South Africa, the UK, and the Middle East further expanding their markets

As of May, Food Network is available in the UK and across Europe, as well as the Middle East and Africa. Fine Living Network is also available in all of this territories along with South Africa. Leaving these two channels combined serving over 15 million households in more than 60 counties outside of North America.