Submitted by: Submitted by sanjeewayp
Views: 51
Words: 4194
Pages: 17
Category: Business and Industry
Date Submitted: 02/19/2015 06:07 AM
Department of business adminisstartion
Faculty of management studies and commerce
University of sri jayewardenapura
BUS 4303 entrepreneurship and small businessmanagement
Business plan
Executive summery
Brief description of the business
Brief profile of the entrepreneur
Summery of the marketing plan
Summery of the production and technical plan
Summery of organization and management plan
Summery of the financial plan
Conclusion on the project
1. Marketing Plan
2.1 Description of the product
* GENERAL PHOTOGRAPHY
* PORTRAITURE
* WEDDINGS
* WEDDING STORY BOOK ALBUMS
* LAMINATING & BINDING
* QUALITY PICTURE FRAMING
Draw the product samples here
PORTRAITURE WEDDING STORY BOOK ALBUMS
GENERAL PHOTOGRAPHY QUALITY PICTURE FRAMING
2.2 Target market segment
Segment | Features |
| |
| |
Geographic segment | * Major metropolitan areas, urban & sub urban areas. |
| ex :- Colombo district |
| |
Demographic Segment | * Male & Female who married or single |
| * Age 16- 35 |
| * High Income & middle income earners |
| * Professional institutes & other business entities |
| |
Benefit Segment | * Convenience |
| * Social acceptance |
| * Long Lasting |
| * Value for money |
| |
Generation segment | * Most of the younger generation is considered |
2.3 Target market area
Segment | Area | Reason |
| | |
| | |
Male & Female with high income | Bambalapitiya (Col 4), Kollupitiya (Col 3) & Petta (Col 1) | Most of the high income customers do shopping in these areas and we're able to offer products with high quality with an attractive high price. Which will allow us to make more profit |
| | |
Male & Female with Average income | South Colombo | Most of the average income...