Global Strategy Report: Analyzing Eight Key Factors

Lael Ashley

Global Strategy Report: Analyzing Eight Key Factors

For Planning Managing Global Strategy

BBA 484

Jones International University

January 28, 2015

Table of Contents

EXECUTIVE SUMMARY 4

1. COMPETITIVE ADVANTAGE 4

1.1 Competitive Advantage Research Findings 4

1.2 Value of Competitive Advantage Research Findings 5

1.3 Proposed Actions 6

2. CULTURAL DIFFERENCES 6

2.1 Cultural Differences Research Findings 6

2.2 Value of Cultural Differences Findings 8

2.3 Proposed Actions 8

3. MULTINATIONAL INNOVATION 9

3.1 Multinational Innovation Research Findings 9

3.2 Value of Multinational Innovation 9

3.3 Proposed Actions 10

4. FOREIGN OUTSOURCING 10

4.1 Foreign Outsourcing Research Findings 10

4.2 Value of Foreign Outsourcing 10

4.3 Proposed Actions 11

5. MULTINATIONAL MARKETING 11

5.1 Multinational Marketing Research Findings 11

5.2 Value of Multinational Marketing 12

5.3 Proposed Actions 13

6. MULTINAIONAL STRATEGIC ALLIANCES 13

6.1 Multinational Strategic Alliances Research Findings 13

6.2 Value of Multinational Strategic Alliances 14

6.3 Proposed Actions 14

7. CORPORATE SOCIAL RESPONSIBILITY 14

7.1 Corporate Social Responsibility Research Findings 14

7.2 Value of Corporate Social Responsibility 15

7.3 Proposed Actions 15

8. EMERGING ECONOMIES 15

8.1 Emerging Economies Research Findings 15

Global Strategy Report: Analyzing Eight Key Factors for

Planning and Managing a Firms Global Strategy

International Game Technologies & China

EXECUTIVE SUMMARY

This global strategy report contains detailed insights on all eight key factors for planning and managing a firm’s global strategy along with detailed recommended global strategies for International Game Technologies (IGT) to do business with China. IGT is the global leader in casino entertainment. IGT delivers top-performing titles to eGaming operators, government lotteries and land-based casinos. IGT’s specializes in a compelling player experience,...