Ba Business Strategy

Contents

1.0 British Airways: A Brief History

2.0 SWOT Analysis

2.1 Strengths

2.2 Weaknesses

2.3 Opportunities

2.4 Threats

3. Boston Consulting Group Matrix

3.1 BCG for British Airways

3.2 Analysis of BCG

4.0 Porter’s Five Forces

4.1 Competitive Rivalry

4.2 Threats of Entry

4.3 Threats of Substitutes

4.4 Buying Power

4.5 Power of Suppliers

5.0 PEST Analysis

5.1 Political

5.2 Economical

5.3 Socio-Cultural

5.4 Technological

6.0 Competitor Analysis

6.1 British Airways and EasyJet Internet comparison

6.2 A comparison between British Airways and Virgin Atlantic

7.0 Conclusion

Strategic Analysis

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The organisation which I have chosen to compile a strategic analysis for is the reputable airline British Airways. The following areas have been tackled in the report:

• The company history

• A SWOT analysis

• A product portfolio analysis using the BCG Matrix

• An analysis of the competitive environment, using the Porter’s Five Forces model

• A competitor analysis

• A PEST analysis.

1.0 British Airways: A brief history

British Airways can trace its origins back to the birth of civil aviation, the pioneering days following World War I. On 25 August 1919, its forerunner company, Aircraft Transport and Travel Limited (AT&T), launched the world's first daily international scheduled air service between London and Paris. That initial flight, operated by a single-engine de Havilland DH4A biplane taking off from Hounslow Heath, near its successor company's current Heathrow base, carried a single passenger and cargo that included newspapers, Devonshire cream and grouse. It took two and a half hours to reach Le Bourget. Shortly afterwards, two more British companies started services to Paris, and to Brussels.

In July 1979, the Government announced its intention to sell shares in British Airways....