Virgin Group

Several strategic relationships exist within the Virgin Group . One of

the most recent of these strategic relationships involves its offer to

customers of digital and mobile phone services as well as broadband

internet service . Virgin Digital UK offers digital music to a wide

variety of customers in mediums that are compatible with a wide range of

software and digital hardware . The company boasts a high preparation for

this market as it has deep roots in the music industry , beginning with

its record company Virgin Records . Because of Virgin 's Records previous

ownership and rights to many music tracks , the Virgin Digital company

has benefited by its having already at its disposal thousands of tracks

to make available to the public (Baker Capital , 2005 .

Further aiding this is the partnership involved with the mobile phone

service company under the Virgin label . Downloading music to mobile

phones is an advantage that can be offered to Virgin mobile customers as

an incentive to subscribe or switch to the Virgin mobile service

providers . This is also an advantage for the Virgin broadband provider ,

as it allows the Group to further integrate its digital services to

include internet service and offer such packages and exclusive deals (such as Radio Free Virgin ) that have the potential to draw even more

customers .

Another strategic relationship exists among the Virgin transportation

companies . The Group of airlines (Virgin Atlantic , Virgin Galactic ) have

the distinction of offering the lowest fares for packages in the

Atlantic and other parts of the world . The ability to offer flights to

and from more obscure and less-travelled destinations is granted to

Virgin because of partnership between and among the Virgin airline

companies of the different regions . Furthermore , the privilege is

extended by the existence of a partnership with Virgin Rail that offers

extended service via railway farther into more...