Mang Inasal Product and Services

* 10 STEP Marketing Plan for Mang Inasal Ria Abendan June 2011

* 2.

* This 10 Step Marketing Plan is part of the mandatory requirements of Prof. Remigio Joseph De Ungria’s AGSB marketing management class.

* The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.

* When appropriate, data are “masked” so as not to create unexpected conflicts.

* The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes.

Disclaimer

* 3.

* Mang Inasal PTM are family breadwinners

* Who want to give the best for their family

* Can choose to eat at Jollibee, McDonalds or KFC

* Gap is no Filipino fast food that’s accessible, and recognizes Filipino’s love for rice (unlimited rice offer)

* The fast food industry is worth P108B

Steps 1 to 5 Giving what family breadwinners want…

* 4.

* Mang Inasal offers Inasal and other Filipino food coupled with unlimited soup and rice

* Priced 23% lower than competition

* Uses advertising, public relations and word of mouth

* Has 380 branches nationwide

* Uses differentiation to win

Steps 6 to 10 Mang Inasal’s winning strategy: UNLIMITED RICE

* 5. 1. Mang Inasal PTM are family breadwinners who want affordable fast food

* Aged 25-40

* Belonging to Upper D to Upper C social class

* Working, eats out at least twice a week with family

* Looks for affordable fast food that’s sure to fill their appetite

* 6. 2. PTM wants to provide the best for their family. I need food to survive. Source: www.akri.org I want to provide good food for my family. I want to provide the best for my family.

* 7. PTM has a distinct set of needs, wants and demands Family breadwinners need to provide the best that life has to offer for their families. They...