Good Gov.

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Category: Business and Industry

Date Submitted: 03/03/2015 05:50 AM

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DESCRIPTION

Avon Company is a global manufacturer and marketer of beauty and related products. They commenced operations in 1886 and there incorporated in the State of New York on January 27, 1916. They conduct business in the highly competitive beauty industry and compete against other consumer packaged goods (“CPG”) and direct-selling companies to create, manufacture and market beauty and non-beauty related products. Their product categories are Beauty, Fashion and Home. Unlike most of CPG competitor, which sell their products through third-party retail establishment’s channel, direct selling. Their reportable segments are based on geographic operations and include commercial business units in Latin America; Europe, Middle East & Africa; North America; and Asia Pacific. They have centralized operations for Global Brand Marketing and Global Sales, and also have regional operations for marketing, sales and supply chain.

AVON’S VISION

To be the company that best understands and satisfies the products, service and self-fulfillment needs of women-globally.

AVON’S MISSION

Avon’s mission is focused on six core aspirations the company continually strives to achieve:

* Leader in global beauty: Build a unique portfolio of beauty and related brands, striving to surpass competitors in quality, innovation, and value, and elevating Avon’s image to become the world’s most trusted beauty company.

* Women’s choice for buying: Become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships.

* Premier direct-selling company: Expand Avon’s presence in direct selling, empowering women to achieve economic independence day offering a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon.

* Most admired company: Deliver superior returns to shareholders by pursuing new growth opportunities while maintaining a commitment to...