Survey

Survey for marketing project

Demographics:

Gender:

* Male

* Female

Age Group:

* 15 – 20

* 21 – 25

* 26 – 30

Occupation:

* Students (secondary school / Poly / ITE / JC)

* Undergraduates

* Business

* Manufacturing

* Etc. (GRAB A LIST)

Salary / Allowances:

* < $500 per month

* $500 - $1000 per month

* $1000 - $2000 per month

* $2000 - $4000 per month

* $4000 - $6000 per month

* > $6000 per month

Survey Proper

On a scale of 1 – 5, what is your knowledge about insurance products?

On a scale of 1 – 5, how important is insurance to you currently?

What products do you think you need the most? [choose two]

* Life

* Health

* Education

* Travel

* Motor

* Others: Specify

What do you look for in an insurance product?

* Price premiums

* Adequate coverage

* Flexibility / customizability

* Service Agents

* Accessibility of information

* Ease of making claims

What is your preferred method of buying?

* Online purchase

* Agents / Brokers

* Branches Service Centre

On a scale of 1 – 5, how important will insurance be to you in 5years time?

What are your impressions of NTUC Income insurance products?

* Stable / safe

* Sophisticated

* Young

* Flexible

* Established

* Cool

* Affordable

* Old-fashioned

On a scale of 1 – 5, how do you rate our website in terms of:

(a) Presentation

(b) Usability

(c) Availability of Information

Do you know of any marketing campaign effort for NTUC Income?

* Yes

* No

On a scale of 1 – 5, how would you rate these insurance providers?

(a) AIA

(b) Prudential

(c) Great-Eastern

(d) NTUC Income

Recommendations

Based on the results of the survey, our group decided to implement the following……blah blah

Educational Awareness

Raising awareness about insurance products through education campaigns – talks and speeches in schools, conduct...