Amazon.Com Evolution

How Amazon.com uses e-business an e-commerce for B2B and B2C

Amazon.com offers a variety of services to both businesses and consumers. A business and consumer can both take the same advantages of the company’s services. Amazon.com offers such products as, books, DVDs, CDs, consumer electronics, toys and games, kitchen items, jewelry, tools, baby products, clothing, groceries, sporting goods, and musical instruments that are available for purchase online. Amazon.com attempted to compete with EBay without much success by launching amazon.com Auctions. Following a host of unsuccessful Internet site launchings, Amazon.com decided to launch a service called Amazon Marketplace. This website allowed consumers to sell used books, DVDs, CDs in comparison with their new products. In late 2005, Amazon launched its own private label called Pinzon. Although this label intended to carry such products as kitchen utensils, household goods and textiles, it soon expanded to clothing, footwear, cleaning products, jewelry, paint, wallpaper, and carpet. In late 2007, Amazon launched an online music store called Amazon MP3. This site gives the consumer an opportunity to purchase MP3 formatted downloads without the hassle of digital rights management. This was the first site to offer DRM free downloads. Amazon.com has launched a variety of sites since 2004, both successful and unsuccessful, but all have been consumer friendly. Concerning the services that are offered to businesses by Amazon, they have several partnerships with different companies. Amazon sells music on their website from the big four music labels, which include Sony BMG, Universal, EMI, and Warner Bros Records. Amazon.com has had partnerships with several major companies, one being Toys R’ us, which ended abruptly due to a lawsuit. Amazon is still partnered with Mattel, Microsoft, Fisher Price, and Transcend. This site offers fast delivery with minimal packaging, in hopes of reducing environmental impact....