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Date Submitted: 03/05/2015 11:43 PM
Name: STYLIANOS KRYSTALLIDIS Student Number: 45319820 Module: Com3703 Date: 05 March 2015 Assignment 1: option 2 Media studies: media content and media audiences Semester: 01 Unique Number: 574349 DECLARATION I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing techniques. I have read and understood Tutorial letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Name: Stylianos Krystallidis Student number: 45319820 Date: 05 March 2015 Witness: Ekaterini Krystallidis (sister)
TABLE OF CONTENTS 1. INTRODUCTION 2. COMMUNICATION AND MEDIA SEMIOTICS 2.1 Discussion of different kinds of signs 2.2 Discussion of different sign functions 2.1.1 2.1.2 2.1.3 2.1.4 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 Arbitrary signs Iconic signs Symbolic signs Indexical signs Referential function Expressive function Poetic function Metalinguistic function Conative function Phatic function
3. VISUAL TEXT ANALYSIS 3.1 Detailed Visual analysis 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 Graphic depth vectors Aspect ratio Vectors Asymmetry of shot Lens and focus
3.2 Summary of main findings 4. FILM THEORY AND CRITICISM 4.1 Theoretical discussion 4.2 Application to visual examples
5. CONCLUSION 6. SELF ASSESSMENT AND SELF REFLECTION SOURCES CONSULTED ADDENDUM
1.INTRODUCTION In this assignment an attempt will be made to explain how semiotics play part in the media and in communication, in terms of the signs used and the different sign functions. Examples will be given from a chosen piece of media. Also, a photograph will be analyzed as a piece of visual text by discussing the different codes used and the meanings that are produced by the ...