A Study Affecting Online Buying Behaviour of Customers

International Journal of Scientific and Research Publications, Volume 3, Issue 6, June 2013 ISSN 2250-3153

1

An study of Factors Affecting on Online Shopping Behavior of Consumers

Dr.Gagandeep Nagra*, Dr.R Gopal**

*

Associate Professor, Padmashree Dr. D.Y. Patil University Navi Mumbai’s Department of Business Management, CBD Belapur, Navi Mumbai ** Director, Padmashree Dr D.Y. Patil University’s Department of Business Management, Navi Mumbai

Abstract- On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The potential growth of online shopping has triggered the idea of conducting a study on online shopping in India. The present research paper has used Qualitative and Quantitative research methods to study the impact of Demographic factors of consumers on on-line shopping parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping, numbers of items purchased, and overall spend on on-line shopping. The data was collected through Questionnaires. The results of study reveal that on-line shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income. The results of the study could be further used by the researchers and practitioners for conducting future studies in the similar area. Index Terms- On-line shopping, Demographic factor, Age, Gender, occupation, Income

Pune, Kolkata, Ahmadabad, Nagpur, Cochin, Hyderabad etc has fine market for about all product or service which offers a good proposal for a brand to penetrate Indian market

II. ONLINE RETAIL The fact that world is fast dwindling...