Choosing Between Franchising and Self-Initiated Business: the Case of Food Stall Industry

CHOOSING BETWEEN FRANCHISING AND SELF-INITIATED BUSINESS: THE CASE OF FOOD STALL INDUSTRY

In Partial Fulfillment of the Requirements for the Degree

Master in Business Administration

by

Submitted to:

TABLE OF CONTENTS

CHAPTER I

Introduction

Statement of the Problem

Hypothesis/ Assumption

Scope and Limitations of the Study

Significance of the Study

Definition of Terms

CHAPTER II

Review of Related Literature

CHAPTER III

Methods of Research

Research Design

Sampling Technique

Respondent/Subject

Sources of Data

CHAPTER IV

Data Analysis

CHAPTER V

Conclusion/s

Recommendation/s

CHAPTER I

One of life’s major decisions is venturing into business. There are many reasons why we want to go into business for ourselves. We may be considering starting our own business as a result of a life situation triggering our entrepreneurial desires. As we explore starting our own business, we will find there are many decisions which must be made and important issues to consider for us to minimize our risk and increase our success.

There are various options for entering a business of our own. Two of most common entry options are buying a franchise and starting a new business.

Franchising is a business model in which many different owners share a single brand name. A parent company allows entrepreneurs to use the company's strategies and trademarks and also provides the franchisee with support, including advertising and training, as part of the franchising agreement.

Buying a franchise has emerged as a popular way for potential business owners to start a new business. A franchise offers advantages in name and product recognition, proven operation procedures as well as volume purchasing power. It provides established product or service which may already enjoy widespread brand name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily take years to establish.

While it seems...