Hum/176 Week 1

University of Phoenix Material

Effects of Mass Media Worksheet

Write 250- to 350-word answers to each of the following questions in the matrix:

|Questions |Answers |

|What were the major developments in the evolution of mass media |Historical communication was primarily oral and written communication.|

|during the 20th century? |In the 15th century, Johannes Gutenberg invented the printing press, |

| |which helped quickly revolutionize communication. (Campbell, Martin |

| |and Fabos, 2014) In the 20th century, the Industrial Revolution |

| |ushered in modern capitalism and helped promote the consumer culture. |

| |(Campbell, Martin and Fabos, 2014) The Industrial Revolution made |

| |possible the mass production of goods, like books and newspapers. |

| |Production caused the costs to drop per unit, which made mass |

| |communication for available to everyday people. (Campbell, Martin and |

| |Fabos, 2014) Just as the Industrial Revolution changed print media, |

| |the internet and the Electronic Era created a different kind of |

| |workforce, going from farming or agricultural jobs, to...