Leadership: Elizabeth Elton Is a Product Manager for a Pharmaceutical Company

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Date Submitted: 03/22/2015 09:53 PM

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According to the given assignment Elizabeth Elton is a product manager for a pharmaceutical company. One of the products under her responsibility is Zinc Oxide Ointment. In the last several years conflict over this product has arisen between manufacturing and sales. Elizabeth Elton, as a leader, had designed some strategic goal for developing her company focusing on TQM.

As we know, Leadership is an act or behavior that the leader likes to bring the change in a group or a company. Leader tries to transform ideas by setting up his/her vision, role modeling and individualized attention.

Elton stepped into the conflict by working closely with manufacturing and sales to arrive at a mutually agreeable solution to resolving the conflict. Considering all the aspects I would also give the same decision that Elton has given to the head of manufactures and sales.

As Elton told to the two unit heads that she agreed strongly with both of them .I am also agree that quality and Price both are important. I would also suggest the manufacturing that they should strive for total quality but at price consumers willing to pay.

In my opinion, implementation of TQM in the company will bring about the following benefits to the Human Resources of an organization:

1. TQM extends the ownership of the business process to each employee involved in the process by empowering them to rectify mistakes on the spot without supervisor review or action. This generates intrinsic motivation and creates an atmosphere of enthusiasm and satisfaction among the workforce.

2. TQM’s thrust on eliminating mistakes and improving productivity contributes to accomplishment of targets faster. The resultant free time allows employees to enhance their knowledge and apply their creativity to improve existing products and develop new products.

3. TQM’s thrust on quality leads to identifying skill-deficiencies in employees and providing training and other interventions to bridge such deficiencies. Cross-functional...

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