Peterson Catron Services

ENGINEERING STRATEGIC MANAGEMENT

M70EKM

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MODULE LEADER: RICHARD ANDERSON

SUBMITTED BY:ANITAN SHARMA

STUDENT ID: 2270997

INDEX:

1--INTRODUCTION---------------------------------------------------------. 3

2-- SWOT ANALYSIS-------------------------------------------------------- 4

3--COOPERATE STRATEGY & MARKET OVERVIEW------------ 5

4 --THE MARKETING STRATEGIES INITIATIVES UNDERTAKEN

BY PCS IN THE DECLING PROFIT SITUATION-------------------- 9

5--- RECENT TRENDS IN PROFIT PERFORMANCE-------------14

6-- WHAT ARE THE IMPLICATION FOR MANUFACTURING OF

THE MARKETING INITIATIVES-----------------------------------------16

7. ADVICE AND CONCLUSIONS----------------------------------------21

8 GRAPH --------------------------------------------------------------------- 18

9 REFERENCING

Introduction:

PCS is one of the leading cartons making company of the UK. It not only makes standardized cartons but is mainly involved in making customized window cartons according to the needs of the customers. The company is also indulged in the processing of various other products like drip mats and are also distributors of imported wines. The reason for the company for making all these products is to increase its gross profit. But manufacturing these various products means that the company has to manage their marketing strategy appropriately keeping the sales of each of their products in mind. This is importing as losses in any of the above mentioned processes can reduce the overall company's profit.

In the late 1980's the PCS company was taken over by Stebro Industries, an umbrella group concerned with food processing, waste disposal, paper and carton making. Carton making was a highly competitive business between 250 companies. PCS is a company which employs 200 workers in this process of carton making and targets to manufacture 3000 tons of cartons per year thus making it a leading...