E-Book 2009

Fourth edition

E-BusinEss and E-CommErCE managEmEnt

Strategy, ImplementatIon and practIce davE ChaffEy

E-Business and E-Commerce Management

Strategy, Implementation and Practice

Visit the E-Business and E-Commerce Management, fourth edition Companion Website at www.pearsoned.co.uk/chaffey to find valuable student learning material including: A study guide to reinforce key ideas and topics Multiple choice questions to test your learning Links to relevant sites on the web An online glossary to explain key terms Flashcards to test your understanding of key terms A smarter online searching guide Link to Dave Chaffey’s blog with a collection of articles and links Link to Dave Chaffey’s Twitter feed

We work with leading authors to develop the strongest educational materials in business and management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: www.pearsoned.co.uk

Fourth Edition

E-BUSINESS AND E-COMMERCE MANAGEMENT

STRATEGY, IMPLEMENTATION AND PRACTICE

Dave Chaffey

Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 2002 Second edition published 2004 Third edition published 2007 Fourth edition published 2009 © Dave Chaffey 2002 © Marketing Insights Limited 2002, 2009 The right of Dave Chaffey to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any...