Microeconomics

Whole Foods and Wild oats

By: Travis Eldridge

A.I.U

ABSTRACT

The federal trade commission has found a preliminary injunction to block whole foods and wild oats merger as the anticompetitive from 5 or seven of the Clayton act. Just as are many of the antitrust cases. Results came down to one particular issue being brought to the attention which was the market definition asking the question is the product relevant to the super markets? Or the organic supermarkets?

Introduction

In this essay I will give a brief discussion of determining the wild oats and whole food products the FTC motion for the preliminary injunction was denied due to the whole foods and wild oats would not lesson the competition many markets, there for in fact would only stand their own grounds because they are considered their own market. Whole foods and wild oats are healthy foods on the market now and still yet to come they only had competition with other markets because their success. The law does not allow the FTC to just snap their finger and block a merger without perfect evidence which this case was solved due to the manner of no evidence that they failed to make the economic showing that this merger was Antitrust.

Arguments for this case I will list two that I found to be properly introduced and they are 1. Tangible and intangible items which was one of their concerns for the market. With that being said they was more concerned with how the product was going to last and if it was going to mess up any time soon , next they had an argument of Prices and if they would increase or decrease one of the concerned was staples they was worried rather the charges of the price was charged based on the absents or...