Hrm Practice in Navana Group

Background and other related information about NAVANA Group Ltd.

NAVANA GROUP under the prominent leadership of Mr. Shafiul Islam Kamal as Chairman emerged into a separate physical entity from Islam Group after the death of it's Chairman Mr. Jahurul Islam which was then the largest business group in Bangladesh. NAVANA GROUP comprising of a number of companies, has diversified its activities in various areas like product and project marketing, construction and real estate business, international trading, distributorship and production of various items and already attained significance in the business arena of Bangladesh.

Due to the dynamic leadership of the key figure of the Group, with in a short span of five years, Toyota Corona, nicknamed the "Miracle Car" captured 80 percent of the 1300-1500 cc Volkswagen, Opel, Hillman, Austin, Morris etc. This was a tremendous marketing achievement set forth by NAVANA, Toyota is still enjoying. As an outcome of NAVANA's pragmatic marketing strategies and huge efforts Toyota Car's resale value has been reached the highest level in Bangladesh compared to that in other countries which has been appeared as major factor influencing customer's buying decision in favors of Toyota. The market subsequently and till today associated with the name of Toyota as symbol of reliability, durability and quality.

In a later years the Group has entered into an exclusive distributor franchise with HINO Motors of Japan and as a result of the dynamic leadership of the Group's Chairman and with a team of experienced marketing experts the HINO brand has been able to attain a significant market share in our heavy transport sector and now HINO is the symbol of prestige.

In the marketing front the group is enjoying a tremendous success in marketing of world reputed brand Goodyear in Automobile Tyre Sector. Goodyear Tyre have been able to gain a significant amount of market share and recently it has been the Market Leader in commercial tyre...