Management

Recommendations:

Since the majority of HD customers in China will be interior designers and construction contractors HD should use “Create it yourself” strategy. HD should follow the B&Q’s strategy such as hiring more knowledgeable staff rather than opening additional retail stores. They will gain competitive advantage if they will create a feature on their web-site that will help to create customized design on any product HD offers. HD should be able to meet cultural needs and be open to create styles that will perfectly suit to their customer desires. HD’s rivals already gained customer trust by offering them fashionable products and stylish brands. HD needs to focus on urban area market. They need to find small successful regional businesses and try to acquire them in order to obtain significant market share in the market. Also they should implement their Home Depot Online Supplier Center and the Cognos 8 Score carding software in order to find best suppliers that will suit their strategy.

In the US HD should improve their customer service by employing knowledgeable staff who will be able to help customers to find best products that will suit in every aspect and also guide homeowners how to install and treat certain products. HD has established its presence in the US through its large range of product line and number of stores. The opportunities HD can create in such market is through developing this strategies in networking and building relationship with society and other organizations. For example, community service, voluntary work (involvement of the employees as well, as the culture of the organization reflects such perception), improvement in brand-building strategy. Develop viral marketing and social networking websites as well, through the communication procedure of online marketing; for instance, having an online membership policy which benefits consumers through manual guides for product installation and related activities; as such that it is...