Data Mining

Data Mining

Due date: Oct. 31, 11:59 pm, Submit to D2L.

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Data Mining Report

Windows Virtual PC is a virtualization program. It allows you to run multiple PC- Based operating systems simultaneously on one workstation. It makes it possible for you to move the mouse seamlessly between the desktop of the host operating system and the virtual machine. Companies all over the world like to use programs like this to store data on sales, customers, and products. After storing this data you can go back and mine it to reevaluate all the data that has been stored. This is helpful for businesses because they can see trends, influences, shopping analyses, charts, and how products are doing in the current market compared to previous years.

Data Analysis Results

We analyzed our data and found out numerous things for our café. We found out that by using analyze key influencers that the most influential factors that favored sales (<16.6) is Bread. The most influential factor that favored sales (16.6-50) was the coffee and ½ coffee. The most influential factor that did favor sales (>50) is the Music CD. For running product and transaction amount analysis, we found the most influential factor that favored a very low transaction amount was bread. The Music CD favored the medium transaction amount and the coffee favored the low transaction amount. The coffee grinder favored the large and the Frappuccino favored the very large. We also found that the very low transaction amounts generally occurred in Jan and Feb. The Medium transaction amounts generally occurred during the months June through November and the very large transaction amounts occurred from November to December. Low transaction amounts also occurred frequently in November and December.

Strategies to Improve Café Business

In order to improve our café business, there a few things we could change to make it better. Through data mining, we found that if we...