Aarkstore - Mobile Commerce in Latin America: Opportunities for Mnos Beyond Payment

Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment

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http://www.aarkstore.com/telecommunications/109526/mobile-commerce-in-latin-america-opportunities-for-mnos-beyond-payment

Published: Mar. 2015| No. Of Pages: 33 Pages

Synopsis

'Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,' a Telecom Insider Report by Pyramid Research, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. We discuss the drivers and challenges for MNOs to increase their presence within the m-commerce value chain in Latin America, analyzing the impact on MNOs under a technology, demand and competitive perspective. We conclude with some case studies and outline the opportunities to MNOs to improve their positioning within the m-commerce space by leveraging mobile merchants' experience in Latin America.

Key Findings

- MNOs can play a more active role within the m-commerce value chain through the development of services and solutions that support the pre-payment and post-payment stages of mobile merchant's experience. Some MNOs perceived that the payment stage is simply transactional and, although important, it is not a key attribute for customers in the research, and selection stages. 

- Many mobile merchants are expanding their operations within Latin America. While large mobile merchants create their in-house m-commerce structures, mid-sized mobile merchants need funds to promote their expansion and also the support of third-party providers to enable their operations. 

- OTT providers are increasingly developing new services and solutions to support mobile merchants. In a market which is content driven, OTT providers have competitive advantages such as access to extensive customer data, social media capabilities, and a vast experience in the online advertising field. 

- Despite the increasing competition from OTT...