Submitted by: Submitted by latifa
Views: 404
Words: 626
Pages: 3
Category: Other Topics
Date Submitted: 12/13/2010 09:45 AM
Me and my project mate have selected Commercial Bank of Dubai (CBD) among other banks to study about the nature of strategic planning in this corporation because it’s one of the oldest local banks, one of the strongest banks in the private sectors in the UAE and its rich in history. CBD has strong trade finance and wide range of retail and corporate banking products and services.
First of all we have studied the strategic planning tools and reached that CBD has great extent of use for certain tools used in this organization such as:
* SWOT Analysis – CBD has not just the best but well-known strategic plan.
* PEST Analysis – CBD have transformed over the years to a modern banking institution capable with the following strength and characterized by the following great achievement (Strong Foundation, Strong Financial Structure, Sensible Polices, Strong Commitment to Quality Services, Strategic Plan for Nationals, Latest Technology, Important Contributions to Economic Development, Unlimited Ambitions).
* Porter’s Five Forces Model – CBD has fairly well understanding for the nature of its competitive environment if it is to be successful in achieving its objectives and in establishing appropriate strategies. Which lead to a stronger position to protect itself against any threats and to control the forces with its strategy.
* Core capabilities/competence analysis – CBD is in a position to offer the client a range of retail and commercial banking products and services at the same level with any other bank in the industry.
* Human resources analysis – CBD is recognized as an employer of choice through the development of a motivational environment which rewards superior performance. And this corporation is one of the top 3 UAE banks for employee satisfaction.
* Financial analysis of own business - in 2010 CBD's Financial Strength rating is maintained at A- in view of its continuing strong profitability, solid capital sufficiency ratio and good...