Japan Airline

Economy

Svenja Stellmann

Case Study Japan Airlines

A Strategic Analysis

Scholarly Research Paper

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Strategic Management

Case Study – Japan Airlines Corporation

BA (Hons) International Business Management of Northumbria University

Svenja

Stellmann

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Table of Contents

GLOSSARY....................................................................................................3 1

1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.2 1.3 1.4

STRATEGIC ANALYSIS.....................................................................4

External & Internal Analysis.................................................................................... 4 Briefly Defining the Industry............................................................................... 4 Macro Environment: PESTEL-Analysis ............................................................. 4 Micro Environment: Porter’s Five Forces .......................................................... 5 Resources & Capabilities................................................................................... 6 SWOT Analysis & Key Strategic Issues................................................................. 9 Strategic Options ................................................................................................... 11 Implementation Issues........................................................................................... 14

2 3 4

REFERENCES..................................................................................17 BIBLIOGRAPHY...............................................................................20 APPENDIX ........................................................................................23

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Glossary

ANA CA EoS EU FDI JAL LCC PESTEL All Nippon Airways Co Competitive advantage Economies of Scale Europe / European Foreign Direct Investment Japan Airlines Corporation Low-cost carriers Acronym helping to identify macro environmental factors impacting...